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health appeal

Толкование Перевод

1 health appeal

1) марк. мотив здоровья, довод в пользу здоровья (маркетинговый подход, при котором предложение товаров и услуг базируется на поощрении стремления к здоровью и здоровому образу жизни потребителей)

2) марк. притягательность пользы для здоровья* (свойство товара, рассчитанное на покупателей, заботящихся о своем здоровье)

See:

health store, immediate appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, snob appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal

Англо-русский экономический словарь > health appeal
2 health appeal

Реклама: довод в пользу здоровья, мотив здоровья

Универсальный англо-русский словарь > health appeal
3 appeal

1. сущ.
1)

а) общ. призыв, воззвание, обращение

to make an appeal to the public — призвать к общественности

See:

marketing appeal

б) общ. просьба, мольба

appeal for pardon — просьба о помиловании

Syn:

entreaty, request

See:

pardon

2) рекл. привлекательность, притягательность

Syn:

attraction

See:

advertising appeal, consumer appeal, customer appeal, emotional appeal 1), fear appeal, female appeal, game appeal, health appeal, immediate appeal, marketing appeal, moral appeal, masculine appeal, mass appeal 2), price appeal 1), rational appeal, recreational appeal, sales appeal, service appeal, sex appeal, snob appeal

3) юр. апелляция, апелляционная жалоба, обжалование, кассация (одна из форм обжалования судебных решений, при которой вышестоящий суд имеет право пересматривать по существу решение нижестоящего суда)

Syn:

protest, reclamation

See:

tax board of appeal, appealer, Appeal Committee, Board of Tax Appeals, Board of Veterans Appeals, Court of Appeal, Court of Appeals for the Armed Forces, Court of Appeals for the Federal Circuit, Court of Veterans Appeals, Law Reports, Appeal Cases, House of Lords, 1875-1890, Law Reports, Appeal Cases, House of Lords, 1875-1890

4) юр. право апелляции
2. гл.
1) общ. апеллировать, обращаться (к кому-л.)

to appeal to reason — аппелировать к здравому смыслу

to appeal to consumers' intelligence — аппеллировать к разуму потребителей

to appeal to the government for more money — обращаться к правительству за деньгами

2) общ. апеллировать, ссылаться (упоминать о каком-л. факте)

to appeal to fact — ссылаться на факт

3) юр. подавать апелляционную жалобу, обжаловать

to appeal against the judgement — подавать апелляционную жалобу на решение суда

* * *

Международное страхование

обжаловать

подать жалобу на действие или бездействие юридического лица, хозяйствующего субъекта, на решение арбитража и т. д.

Англо-русский экономический словарь > appeal
4 health store

торг. магазин товаров для здоровья* (магазин, торгующий витаминами, пищевыми добавками, средствами для похудания, соответствующей литературой и т. д.)

See:

health food, health appeal

Англо-русский экономический словарь > health store
5 appeal

ə:pi:l
1. verb
1) ((often with to) to ask earnestly for something: She appealed (to him) for help.) suplicar, rogar

2) (to take a case one has lost to a higher court etc; to ask (a referee, judge etc) for a new decision: He appealed against a three-year sentence.) apelar, recurrir

3) ((with to) to be pleasing: This place appeals to me.) gustar, agradar

2. noun
1) ((the act of making) a request (for help, a decision etc): The appeal raised $500 for charity; a last appeal for help; The judge rejected his appeal.) apelación

2) (attraction: Music holds little appeal for me.) atractivo

•

- appealing

appeal¹ n

1. ruego / llamamiento

an appeal for peace un llamamiento a la paz

2. campaña para recaudar fondos

television viewers responded to the appeal los telespectadores respondieron a la campaña

3. atractivo / gancho

pop music has a wide appeal la música pop tiene mucho gancho

appeal² vb

1. pedir / solicitar

she appealed for funds on behalf of the victims pidió fondos por parte de las víctimas

2. atraer / gustar

these clothes appeal to teenagers esta ropa les gusta a los adolescentes

appeal

tr[ə'piːl]

noun

1 (request) ruego, llamamiento; (plea) súplica

2 (for money) campaña de recaudación de fondos

3 (attraction) atractivo

4 SMALLLAW/SMALL apelación nombre femenino

intransitive verb

1 (request) pedir, solicitar; (plead) suplicar

■ she appealed for help pidió ayuda

2 (attract) atraer

■ it doesn't appeal to me no me atrae

3 SMALLLAW/SMALL apelar ( against, -), recurrir ( against, -)

■ they have decided to appeal against the sentence han decidido apelar la sentencia

appeal [ə'pi:l] vt

: apelar

to appeal a decision: apelar contra una decisión

appeal vi

1)

to appeal for : pedir, solicitar

2)

to appeal to : atraer a

that doesn't appeal to me: eso no me atrae

appeal n

1) : apelación f (en derecho)

2) plea: ruego m, súplica f

3) attraction: atracción f, atractivo m, interés m

appeal

n.

• alzada s.f.

• apelación s.f.

• avocación s.f.

• interés s.m.

• recurso (Jurisprudencia) s.m.

• simpatía s.f.

• súplica s.f.

v.

• apelar v.

• avocar v.

• suplicar v.

ə'piːl
I

noun

1) c ( call) llamamiento m, llamado m (AmL); ( request) solicitud f, petición f, pedido m (AmL); ( plea) ruego m, súplica f

appeal (to somebody) for something: an appeal for calm un llamamiento or un llamado a la calma; they made an urgent appeal for food hicieron un llamamiento or un llamado urgente solicitando alimentos; an appeal to reason — un llamamiento or un llamado a la razón

2) c ( Law) apelación f, recurso m de apelación

to have the right of appeal — tener* derecho a apelar

3) c (fund, organization) campaña para recaudar fondos

4) u ( attraction) atractivo m

II
1.

intransitive verb

1) ( call)

to appeal for something — \<\<for funds\>\> pedir* or solicitar algo

the Minister went on television to appeal for calm — el ministro apareció en televisión para hacer un llamamiento or (AmL tb) un llamado a la calma

to appeal TO somebody/something: the police appealed to witnesses to come forward la policía hizo un llamamiento or (AmL tb) un llamado para que se presentaran testigos del hecho; to appeal to somebody's better nature — apelar a la bondad de alguien

2)

a) ( Law) apelar

b) ( Sport) recurrir or apelar al árbitro (or al juez etc)

3) ( be attractive)

to appeal to somebody — atraerle* a alguien

teaching never appealed to me — nunca me atrajo la enseñanza

fishing doesn't appeal — pescar no tiene mucho atractivo

2.

vt (AmE) \<\<decision/verdict\>\> apelar contra or de

[ǝ'piːl]
1. N

1) (requesting sth)

a) (=call) llamamiento m, llamado m (LAm); (=request) petición f, solicitud f

he made an appeal for calm — hizo un llamamiento a la calma

to issue an appeal for aid for sb — hacer un llamamiento solicitando ayuda para algn

the police repeated their appeal for witnesses to contact them — la policía volvió a hacer un llamamiento a posibles testigos del hecho para que se pusieran en contacto con ellos

an appeal to arms/reason — un llamamiento a las armas/la cordura

our appeal for volunteers — la petición or solicitud que hicimos de voluntarios

b) (=entreaty) súplica f

he was deaf to all appeals — hacía oídos sordos a todas las súplicas

c) (=campaign for donations)

they launched a £5 million appeal for cancer research — realizaron una campaña para la recaudación de 5 millones de libras para la lucha contra el cáncer

an appeal on behalf of a mental health charity — una petición de ayuda para una organización benéfica de salud mental

d) (Jur) apelación f, recurso m (de apelación)

his appeal was successful — su apelación or recurso (de apelación) dio resultado

• there is no appeal against his decision — su fallo es inapelable

• she won/lost the case on appeal — ganó/perdió el caso en la apelación or en segunda instancia

• right of or to appeal — derecho m de apelación, derecho m a apelar

• their lands were forfeit without appeal — sus tierras fueron confiscadas sin posibilidad de apelación
court
2) (=attraction) atractivo m, encanto m

the party's new name was meant to give it greater public appeal — el nuevo nombre del partido tenía como objetivo atraer a más público

the idea held little appeal — la idea no le resultaba muy atrayente; see sex

2. VI

1)

• to appeal for — (=call publicly for) [+ peace, tolerance, unity] hacer un llamamiento a; (=request) solicitar, pedir

the authorities appealed for calm — las autoridades hicieron un llamamiento a la calma

the police have appealed to the public for information — la policía ha hecho un llamamiento al público pidiendo información

to appeal for funds — solicitar or pedir fondos

he appealed for silence — rogó silencio

2) (=call upon)

• to appeal to sb's finer feelings/sb's generosity — apelar a los sentimientos nobles/la generosidad de algn

to appeal to the country — (Pol) recurrir al arbitrio de las urnas

3) (Jur) apelar

• to appeal against — [+ sentence, ruling] apelar contra or de, recurrir (contra)

• they have appealed to the Supreme Court to stop her extradition — han apelado or recurrido al Tribunal Supremo para detener su proceso de extradición

4) (=be attractive)

that sort of comedy doesn't appeal any more — ese tipo de humor ya no gusta

• to appeal to sb — [idea, activity] atraer a algn, resultar atrayente a algn

I don't think this will appeal to the public — no creo que esto le atraiga al público, no creo que esto le resulte atrayente al público

it appeals to the child in everyone — hace salir al niño que llevamos dentro

3.

VT
(US) (Jur)
to appeal a decision/verdict — apelar contra or de una decisión/un veredicto, recurrir (contra) una decisión/un veredicto

4.

CPD

appeal(s) committee N — comité m de apelación

appeal court N — tribunal m de apelación

appeal judge N — juez mf de apelación, jueza f de apelación

appeal(s) procedure N — procedimiento m de apelación

appeal(s) process N — proceso m de apelación

appeal(s) tribunal N — tribunal m de apelación

* * *
[ə'piːl]
I

noun

1) c ( call) llamamiento m, llamado m (AmL); ( request) solicitud f, petición f, pedido m (AmL); ( plea) ruego m, súplica f

appeal (to somebody) for something: an appeal for calm un llamamiento or un llamado a la calma; they made an urgent appeal for food hicieron un llamamiento or un llamado urgente solicitando alimentos; an appeal to reason — un llamamiento or un llamado a la razón

2) c ( Law) apelación f, recurso m de apelación

to have the right of appeal — tener* derecho a apelar

3) c (fund, organization) campaña para recaudar fondos

4) u ( attraction) atractivo m

II
1.

intransitive verb

1) ( call)

to appeal for something — \<\<for funds\>\> pedir* or solicitar algo

the Minister went on television to appeal for calm — el ministro apareció en televisión para hacer un llamamiento or (AmL tb) un llamado a la calma

to appeal TO somebody/something: the police appealed to witnesses to come forward la policía hizo un llamamiento or (AmL tb) un llamado para que se presentaran testigos del hecho; to appeal to somebody's better nature — apelar a la bondad de alguien

2)

a) ( Law) apelar

b) ( Sport) recurrir or apelar al árbitro (or al juez etc)

3) ( be attractive)

to appeal to somebody — atraerle* a alguien

teaching never appealed to me — nunca me atrajo la enseñanza

fishing doesn't appeal — pescar no tiene mucho atractivo

2.

vt (AmE) \<\<decision/verdict\>\> apelar contra or de

English-spanish dictionary > appeal
6 Health, Facilities, Appeal, Board

(dissolved, now part of the Health Services Appeal and Review Board)

Commission f d'appel des établissements de santé

English-French legislative terms > Health, Facilities, Appeal, Board
7 Health, Protection, Appeal, Board

(dissolved, now part of the Health Services Appeal and Review Board)

Commission f d'appel pour la protection de la santé

English-French legislative terms > Health, Protection, Appeal, Board
8 Health, Services, Appeal, Board

(dissolved, now part of the Health Services Appeal and Review Board)

Commission f d'appel des services de santé

English-French legislative terms > Health, Services, Appeal, Board
9 Health, Professions, Board

(dissolved, now part of the Health Professions Appeal and Review Board)

Commission f des professions de la santé

English-French legislative terms > Health, Professions, Board
10 Health, Professions, Appeal, and, Review, Board

Commission f d'appel et de révision des professions de la santé

English-French legislative terms > Health, Professions, Appeal, and, Review, Board
11 Health, Services, Appeal, and, Review, Board

Commission f d'appel et de révision des services de santé

English-French legislative terms > Health, Services, Appeal, and, Review, Board
12 emotional appeal

1) псих. эмоциональный призыв [мотив\]; эмоциональная притягательность

Syn:

sympathy

2) марк. эмоциональная реклама (маркетинговый подход, при котором предложение товаров и услуг базируется на воздействии на человеческие чувства, а не на понимание)

See:

immediate appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, snob appeal, fear appeal, female appeal, subliminal advertising, fantasy commercial, positive appeal, negative appeal, entertaining advertising, sex appeal

* * *

эмоциональное обращение

Англо-русский экономический словарь > emotional appeal
13 fear appeal

1) использование мотива страха

а) псих. (воздействие, основанное на тайных и явных страхах человека)

б) пол. (один из восьми основных пропагандистских приемов по классификации Института анализа пропаганды; население убеждают в неизбежности какой-л. экономической или социальной катастрофы, потери контроля и т. п., если не будет предпринята какая-л. "правильная" политическая программа)

See:

Institute for Propaganda Analysis

2) марк. устрашающая реклама* (маркетинговый подход, при котором предложение товаров и услуг базируется на стремлении вызвать у потребителя беспокойство или опасение, преодолеть которые можно лишь купив определенный товар или услугу; напр., из страха быть неприятным окружающим людям человек может купить дезодорант)

See:

immediate appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, snob appeal, female appeal, positive appeal, negative appeal, sex appeal

* * *

запугивание

Англо-русский экономический словарь > fear appeal
14 female appeal

1) марк. расчет на женский вкус

female appeal book — книга, рассчитанная на женщин

Numerous advertising techniques link female appeal to childishness. — Многие рекламные техники используют одновременно расчет на женщин и мотив женщины-ребенка.

2) марк. привлекательность для женщин

Also given more screen-time is the growing love affair between Neo and Trinity which should add more female appeal to the film. — Больше экранного времени уделяется и развитию любовных отношений Нео и Тринити, что должно сделать фильм привлекательнее для женской аудитории.

See:

female image 2), immediate appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, snob appeal

Англо-русский экономический словарь > female appeal
15 marketing appeal

марк. маркетинговый мотив* (определенный элемент маркетинговой деятельности, напр., девиз фирмы, известная торговая марка или оригинальная реклама, привлекающий внимание потребителя к фирме или товару)

See:

emotional appeal 2), immediate appeal 1), mass appeal 1), price appeal 2) rational appeal, recreational appeal, masculine appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, snob appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal

Англо-русский экономический словарь > marketing appeal
16 rational appeal

1) марк. рациональный мотив (маркетинговый подход, при котором предложение товаров и услуг рассчитано на рациональный выбор покупателя, основывающийся, напр., на знании о качестве товара или сравнительного анализа его цены)

See:

reason-why advertising

2) марк. рациональная притягательность* (свойство товара, способного привлечь рационального потребителя)

Syn:

logical appeal

See:

comparison shopping, knowledge of commodities, immediate appeal, snob appeal, recreational appeal, mass appeal, masculine appeal, selling appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal

Англо-русский экономический словарь > rational appeal
17 sales appeal

1) марк. покупательная привлекательность (совокупность свойств, заставляющих покупать данный товар: качество, упаковка, известность марки, расположение в магазине и т. п.)

See:

shopping behaviour

2) марк. рекламная притягательность* (как свойство товара, возникшее в результате рекламно-коммерческой деятельности)

Syn:

customer appeal, selling appeal

See:

sex appeal, snob appeal, immediate appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, emotional appeal, fear appeal, female appeal

Англо-русский экономический словарь > sales appeal
18 snob appeal

1) марк. обращение к снобизму (маркетинговый подход, при котором предложение товаров и услуг базируется на поощрении стремления потребителя возвыситься над другими)

2) марк. снобистская притягательность* (свойство товара, рассчитанное на стремления покупателя возвыситься над другими)

Syn:

snob effect 2)

See:

immediate appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal, selling appeal, logical appeal

Англо-русский экономический словарь > snob appeal
19 game appeal

марк. игровой интерес* (маркетинговый подход, который заключается в привлечении покупателей путем организации различных игр, напр., лотерей, связанных с покупкой)

See:

immediate appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, health appeal, snob appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal

Англо-русский экономический словарь > game appeal
20 immediate appeal

марк. немедленное воздействие*, мгновенная притягательность* (свойство товара нравиться потребителю сразу, как только потребитель его видит; также маркетинговый подход, при котором основной упор делается на первое впечатление, которое производит товар на потребителя)

See:

snob appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal

Англо-русский экономический словарь > immediate appeal

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